Countdown scam warning

Unfortunately there are a number of scams at any given time where the Countdown brand is used to target customers, asking for personal details.

Countdown does not and will not ask for personal details such as PIN numbers over the phone or online.  

We would strongly encourage our customers not to give out their personal details to anyone proclaiming to be from Countdown. 

Customers should be cautious about any email that offers free shopping at Countdown.

If ​an email you received ​doesn't look like an email you'd usually receive from Countdown, doesn't come from a Countdown email address, has a .zip file attachment or there is any mention of an international addressthen this is likely a scam. 

Businesses like Countdown and other major retailers or airlines are frequently targeted because we have large customer bases and do often run competitions so communications from us can seem quite plausible.
All our Facebook competitions are featured on our Facebook page and all our Onecard Competitions are featured on our website so you can always check if an offer or promotion is legitimate. If you have any doubts, please contact us immediately on 0800 40 40 40.
Countdown does run legitimate customer surveys. These are either run on our behalf by Inmoment and promoted via a website link printed on the till receipt shoppers get in store, or customers would have had to agree to join our survey panel at some point previously and the prizes for these surveys are Prezzy Cards.
We are regularly in touch with the Police when we become aware of scams.

​Below are some regularly-used scams:

  • Emails offering a refund from any supermarket, sent from Digipaymium Limited.
  • Any email with reference to a 2000 NZD Countdown giftcard from or Agence Keriola.
  • Emails from are not associated with us. Please DO NOT open the zip file attached to the email.
  • Any suspicious emails with zip files attached. Be very cautious with these and get in contact before opening the file if you are unsure.
  • An email on behalf of Survey Card wanting to connect with you to give you a $2000 Countdown Survey Gift.
  • Any communications from photographers offering up Countdown gift cards have no association with Countdown
  • A Facebook advertisement offering a fake Countdown $75 voucher for a 36th anniversary.
  • Emails from offering a Countdown Gift Card.
  • Communications from is not in anyway associated with Countdown.
  • Emails from "Countdown Warehouse" claiming the recipient has won a gift.
  • Email communications from Prize Notification or Countdown Survey with the subject line "Re: confirmation of Countdown prize, <name>"
  • Any coupons on Facebook or the internet from have no association with Countdown
  • Any Jobs advertised through 'Job in a Click' have no association with Countdown
  • Any communications from a email address has no association with Countdown
  • Customers receiving an email saying they have won a Countdown gift card or prize voucher which links to a gambling website.
  • Customers receiving an email saying that they have been credited with free 'grocery dollars' with a 'Pre-Paid Golden Card'.
  • We have had reports from customers that the website is advertising $1000 of Countdown vouchers if you enter your personal information into a draw. This website is not connected to Countdown and has been found to spam people with advertising and charge per text message. We advise customers not to participate in the draw.
  • Customers receive a phone call to ask for a series of four digit pin numbers before or after they have stolen the person’s EFTPOS card.
  • Customers receive an email or letter stating that they have won an amount of money, they then have to ring or email personal details to receive the voucher.
  • Customers get a telephone offer of a $500 hamper and personal details are requested. The same process could also be directed to either telephone number or website. 
  • Any communications from the email address has no association with Countdown.
  • Customers have informed us there is an email scam going around from asking for credit card details to purchase a $50 Countdown voucher for $1.
  • Any emails from offering a free "CountDown" voucher.

Remember, if the offer seems too good to be true or sounds suspicious, it probably is.


To report a scam to internet safety group NetSafe, either log the incident via its website or call NetSafe on 0508 NETSAFE (0508 638 723).

Scam emails can also be reported to The Department of Internal Affairs’ Electronic Messaging Compliance Team at Find out more on The Department of Internal Affairs website