Countdown is aiming to sell more than 50,000 packs of lamingtons this July, to raise funds for the four out of five New Zealanders who are affected by alzheimers or dementia in some way.
The humble raspberry or chocolate coconut-covered Kiwi icon has raised more than $150,000 for Alzheimers New Zealand in the last ten years, and Countdown is preparing for another great year of fundraising which is now underway throughout July.