News and media releases

In a first for Countdown, its brand new glassware containers collectable programme will be run entirely digitally, to save more than 80 million paper stamps from being printed and ultimately thrown away.

With a key focus on reducing waste this summer, Countdown will be giving away thousands of top-quality glassware containers which can be used for baking, freezing, re-heating, serving and storage, helping to reduce food waste at home.

Countdown is delighted to announce that the famous Guide biscuits are returning to shelves near you. 

Countdown is delighted to unveil a revamped Onecard loyalty programme that’s easier to understand and will provide 140,000 more cardholders the opportunity to earn food reward e-vouchers.

Countdown is today opening Wellington’s first purpose-built and permanent eStore in Grenada North, which will help service the significant and growing demand it is seeing for online shopping delivery in the region.


Countdown has today become the first food retailer in New Zealand to have its emission reduction goals endorsed by the independent, UN-backed body, Science Based Targets initiative (SBTi).

Countdown is testing out a contactless Scan&Go service where hi-tech scales know what you’re buying and customers can skip the regular checkout for an easy in-store shopping experience.

Countdown's Food for Good Appeal for KidsCan kicks off today with the hope of raising $500,000 to help feed thousands of kids supported through KidsCan’s school and early childhood centre food programmes.

Customers may have noticed more te reo Māori during their supermarket shop this week but can rest assured it won’t be disappearing on Rātapu.

From today, Countdown stores nationwide are limiting the sale of paracetamol and items containing paracetamol to one pack per customer, following a recent report by coroner David Robinson which recommended a limit be introduced to help reduce the risk of overdose.

Countdown is pleased to announce that work on the brand new Countdown supermarket on Pioneer Highway in Awapuni is about to get underway.