Countdown celebrates Pride Month with $25,000 donation to RainbowYOUTH

Countdown is sharing the love this Pride Month, which also happens to coincide with the most romantic month of the year.  The company has kickstarted its fundraising drive for RainbowYOUTH with a $25,000 donation, and is encouraging customers to donate as well to support queer, gender-diverse and intersex young people in Aotearoa.

Countdown, a Rainbow Tick accredited organisation, will be celebrating Pride in a number of ways throughout February including providing $8,000 in scholarships through the Rainbow Charitable Trust, supporting a range of Pride events, and helping to raise funds for RainbowYOUTH.

Customers can donate by buying specially-marked rainbow sprinkle cupcakes in-store or online, donating at the checkout or through online shopping, and rounding up their in-store shopping to the nearest dollar during the week of 22 to 28 February.

Countdown’s General Manager Corporate Affairs, Safety and Sustainability, Kiri Hannifin, says Countdown is looking forward to customers sharing the love and supporting RainbowYOUTH this Pride Month. 

“It’s fitting that Valentine’s Day sits right in the middle of Pride - a time to celebrate love in all its shapes and forms. Pride Month is not only something that’s important to many of our customers, but our team too. We’ve got a hugely diverse team of 21,000 Kiwis and getting involved in and supporting Pride events is just one of the ways we can continue to show our commitment to an inclusive culture where everyone is free to be who they are. 

“For many young people, RainbowYOUTH plays a huge role in making them feel included and supported and that’s why we’re really excited to be partnering with them once again. The work they do is so important and that’s why we’ve kicked things off with a $25,000 donation to make sure RainbowYOUTH’s services can reach even further throughout Aotearoa,” says Kiri Hannifin.

While they’re an Auckland-based organisation, over the last six years RainbowYOUTH have been working to reach people living in towns and communities right across the country. 

RainbowYOUTH Executive Director Frances Arns says it can be very hard for young rainbow people to access services and support they might need, particularly in more rural areas.

“We're proud to have services on the ground across Northland, Taranaki and the Bay of Plenty, as well as expanding our digital support offering over the last year.  As a result of Covid, connecting online has become the new normal and our team has some great new programmes and services that are being delivered remotely, but with the same connection, love and support we’re known for.  With the support of Countdown and Countdown customers we can continue to develop and deliver them even further!”

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