Countdown aiming to raise $500,000 to help KidsCan feed 40,000 kids a day
Charity says 10,000 more children needing food support since this time last year, with thousands on the waitlist
Countdown's Food for Good Appeal for KidsCan kicks off today with the hope of raising $500,000 to help feed thousands of kids supported through KidsCan’s school and early childhood centre food programmes.
Since April, KidsCan has been feeding 40,000 Kiwi kids a day, which is 10,000 more than the same time last year, and they have more than 100 schools and early childhood centres on their waiting list who desperately need food assistance.
Countdown customers can get behind the appeal at all 183 stores across New Zealand by purchasing a raffle ticket, donating at the checkout or purchasing a packet of Countdown lamingtons where 20c from every pack is donated to KidsCan. Customers can also donate online at countdown.co.nz/foodforgoodappeal.
KidsCan CEO and founder, Julie Chapman, says that the appeal couldn’t come at a more critical time, as demand for food in schools continues to increase.
“There were plenty of families struggling before the effects of COVID-19 set in, and this has only been exacerbated with incomes being reduced and some parents losing jobs altogether.” says Julie Chapman.
“We know that when budgets are tight families sacrifice food and unfortunately that means more Kiwi kids arrive at school or daycare hungry and aren’t able to enjoy their day. The majority of parents are doing the right thing and simply don't have enough money to make ends meet - there’s no shame in this, and we need to help.”
Countdown’s General Manager Corporate Affairs, Safety and Sustainability, Kiri Hannifin, says that the 20,000 strong Countdown team is keen to help make sure no Kiwi kid goes hungry.
“Together our team and customers are determined to help make a difference to our littlest Kiwis. We’ve been humbled to see the care and generosity that Kiwis have shown to each other this year. Whether you can give a little or a lot, it absolutely all helps,” says Kiri Hannifin.
The Countdown Food for Good Appeal runs from 14 September to 1 November 2020.
Since June, Countdown’s Food for Good Foundation has donated $1 million to food welfare charities and agencies around the country, as well as more than $580,000 worth of food donated by Countdown and it’s customers. Countdown’s Foundation aims to provide meaningful and long-lasting support to New Zealand communities, giving all Kiwis the opportunity to thrive, and helping to build a stronger, healthier New Zealand for future generations.
For more information on the Countdown Food for Good Appeal for KidsCan, visit countdown.co.nz/kidscan