Crisis averted - a Kiwi favourite returns

Countdown and Griffin’s team up to bring Guide biscuits back for Kiwis

The nation can breathe a sigh of relief at the return of one of New Zealand’s most iconic biscuits.  From Monday 7 October, Original Guide biscuits will be available at Countdown, SuperValue and FreshChoice stores nationwide for a limited time.

Last year the nation went into shock when GirlGuiding NZ announced that the beloved Guide biscuit would no longer be sold by its members.  But fans of this perfectly dunkable, s’moreable and crunchable treat can rejoice again as the Kiwi favourite comes to the supermarket shelf for the first time.

A dollar from every pack sold will be donated to GirlGuiding NZ to help support the work they do every day to empower Kiwi girls and young women.

Kiri Hannifin, Countdown’s General Manager Corporate Affairs, Safety & Sustainability, says they’re delighted to offer customers Guide biscuits for the first time, while also helping contribute to the great work GirlGuiding NZ undertakes across the country.  

“GirlGuiding NZ teaches girls and young women a raft of skills to help build confidence and set them up to be great adults.  We know how much Kiwis love Guide biscuits so we’re really excited that with the support of Griffin’s we are able to help GirlGuiding NZ by giving our customers a product they truly love,” says Kiri Hannifin.

Susan Coleman, GirlGuiding NZ’s Chief Executive, says the collaboration is fantastic. 

“We’re so grateful for the support from Griffin’s and Countdown for allowing us to be able to bring back our iconic Guide biscuits in a way that gives maximises benefit for our members.

“Our girls can now focus on receiving amazing experiences that develop their confidence and skills, with the added advantage that funds raised from the biscuit sales will support our programme development and delivery. It’s a win-win situation,” says Susan Coleman.

Dan Gilbert, Griffin’s Managing Director, says they are proud to be supporting GirlGuiding NZ by continuing to bake the original Guide bikkies that all Kiwis seem to love.

“Griffin’s has been partnering with GirlGuiding NZ for more than 60 years and we’re delighted to help keep this iconic tradition alive,” says Dan Gilbert.

Original Guide biscuits are available in Countdown, SuperValue and FreshChoice stores nationwide for $3.50 a packet until stocks last.



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