Countdown teams up with The Salvation Army to help address widespread food poverty this Christmas

Countdown and The Salvation Army have teamed up for their annual Countdown Food Rescue Christmas Appeal, which this year is aiming to help fill food parcels for 15,000 New Zealanders experiencing food poverty around the country.

Customers can donate food and other much-needed items at Countdown stores nationwide, as well as online through the country’s only online foodbank:

To kick-off the appeal, Countdown has donated more than $90,000 of groceries to The Salvation Army’s local foodbanks, and encourages its customers to help out too when they’re in stores this Christmas season.

Jodi Hoare, The Salvation Army’s Community Ministries Programme Coordinator, says thousands of people across the country are experiencing hunger and food poverty every day, but Christmas only puts more pressure on household budgets”

“This year we’re expecting to provide over 15,000 food parcels to people and families who would otherwise have nothing to eat during the Christmas period.  While there is food poverty all year around, Christmas is particularly tough.  We want everyone to have food this Christmas and these donations from customers and Countdown are critical to make this a reality for our foodbanks,” says Jodi.

Last year, Countdown stores and their customers, along with The Foodbank Project donors donated over $550,000 worth of groceries to The Salvation Army, the equivalent of 9300 medium sized food parcels across the Christmas period. Jodi says, “This made an incredible contribution to helping us make Christmas special for Kiwis in need, the online donations alone included more than 8000 canned food items, 800 chickens, 4 tonnes of fresh fruit and vegetables and 3600 Christmas treats.”

Most-needed food items for Countdown’s Food Rescue Christmas Appeal  

  • Pasta and rice
  • Baking mixes, flour, eggs and spread/oil
  • Personal Care e.g. soap, shampoo, toothbrushes and toothpaste and toilet paper
  • Tinned fruit, jellies
  • Baby food & Nappies
  • Canned goods e.g. corned beef, canned fish, baked beans, tomatoes and soup
  • Christmas treats e.g. chocolates, Christmas mince pies, Christmas cakes, sweet treats

The Countdown Food Rescue Christmas Appeal is part of Countdown’s food rescue programme which last year saw the equivalent of 10.4 million meals donated to people in need.

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