The humble lamington leads the way to help Kiwis affected by dementia

Countdown is aiming to sell more than 50,000 packs of lamingtons this July, to raise funds for the four out of five New Zealanders who are affected by alzheimers or dementia in some way.

The humble raspberry or chocolate coconut-covered Kiwi icon has raised more than $150,000 for Alzheimers New Zealand in the last ten years, and Countdown is preparing for another great year of fundraising which is now underway throughout July.

Alzheimers New Zealand chief executive, Catherine Hall, says dementia is one of the biggest and most serious healthcare conditions facing New Zealand, and with an aging population, the organisation is seeing unprecedented demand for services.

“The care and support services for people living with dementia are woefully inadequate and under-funded, which means most people affected by the condition – and their care partners - are not receiving the help they need.

“What might seem like a simple act of popping a packet of lamingtons into your trolley and sharing them with a loved one actually helps us realise our vision of creating a dementia friendly New Zealand.

Countdown’s General Manager Corporate Affairs, Safety and Sustainability, Kiri Hannifin says the appeal is a tangible way for customers to help, all while enjoying one of New Zealand's most loved treats.

“With 80 percent of New Zealanders affected by dementia in some way it’s important to raise awareness of the issue and help Alzheimers New Zealand provide support to those affected. We also know New Zealanders love lamingtons, so this appeal is an easy way for our customers to support a great cause.”

Kiwis have until Friday 28 July to purchase a pack of lamingtons ($4) from Countdown for the appeal, with 20 cents from each pack donated to Alzheimers New Zealand.

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