Small, but perfectly formed, Countdown’s first Metro store opens in Auckland CBD
Countdown has unveiled its first Metro small format store in the heart of Auckland’s central city, designed with CBD shoppers firmly in mind.
Opened today by Mayor Phil Goff, the new Metro Lower Albert Street is just 600m2 in size, and features a unique range of fresh food and groceries that has been specifically tailored to central city residents, commuters, workers and visitors. Metro options include breakfast, lunch or dinner grab-and-go options, barista-made coffee, fresh sandwiches made in store, deli salads, hot food, meal kits and catering options, kombucha on tap, as well as a select range of groceries for top up shops.
Natalie Davis, Countdown’s Managing Director, says Countdown did extensive research before deciding its Metro range.
“The new Metro is located in a burgeoning part of the CBD with a number of apartment complexes and transport hubs nearby. We’ve noticed a real shift in how our CBD customers are shopping and we’ve kept this at the forefront of our design and range,” says Natalie Davis.
“When we researched the CBD, we found that 65 per cent of city centre customers want hot meals for lunch to take away, 61 per cent want coffee to go and 74 per cent want snack food. But they also want to be able to select something for dinner that isn’t just takeaways and to get their essentials like bread, milk and fruit as well without having to stop somewhere else on the way home.”
Auckland Mayor Phil Goff says that Countdown’s new Metro reflects the changing landscape of Auckland’s central city.
“Central Auckland is undergoing a significant transformation, with around $6 billion of investment by local and central government over the next five years for projects such as the City Rail Link, the Quay Street upgrade, the Karangahape Road enhancements and more.
“This investment is creating a world-class central city for Auckland, and it’s great to see it complemented by private sector developments such as the new Metro store, which will provide a quick and easy shopping experience for the growing numbers of people who live in, work in and visit our thriving downtown precinct.”
The Metro store is approximately 600 square metres and stocks about 5000 products, compared to the 3000 square metres and up to 25,000 products at an average Countdown supermarket.