Countdown announces first Metro store - new concept caters to changing customer needs
Auckland’s central city shoppers will soon experience a brand new type of food and grocery store with construction starting on Countdown’s first Metro in lower Albert Street.
The new Metro store, set to open in December, will create 50 new jobs and give city customers a curated range for a quick and easy shop on the go, including kombucha and cold brew coffee on tap, takeaway coffees, and an extensive range of food-to-go options for breakfast, snacks, lunch and dinner which will change throughout the day.
Customer research highlighted that 70 per cent of those surveyed in the CBD wanted to be able to access fresh fruit and vegetables more easily in the city; 74 per cent wanted a greater range of snack options, and 65 per cent wanted to be able to buy hot lunch meals to take away.
Brett Ashley, Countdown’s General Manager Operations, says the new Metro concept is designed specifically with the Auckland CBD customer at heart.
“Customer needs and trends are constantly changing. We know there are a growing number of people who forgo eating breakfast at home or bringing their lunch to work, and instead are looking for fresh and affordable food options near where they work,” says Brett Ashley.
“In New Zealand we’re used to a supermarket that you visit two or three times a week, but what we’re building with this store is somewhere you can visit throughout the day and week for a range of needs.
“The first thing you’ll see when you walk in is a barista and breakfast options, and then as you go through the day you can get lunch and then, as you head home, there’s a dinner solution. We know our customers are increasingly looking for quality fresh food options and we have designed our Metro store to offer busy city customers exactly that,” says Brett Ashley.
In addition to the new range, Metro will also offer a range of pantry essentials for customers to pick up at their convenience.
Scott Pritchard, CEO of Precinct Properties, says this is another exciting addition to the development happening in the lower part of the city centre.
“The new Metro store is going to be a great amenity for the 10,000 office workers within the Commercial Bay precinct. We’ve been looking for a fresh food and grocery offer to complement the food and beverage at Commercial Bay and we’re excited about what Metro will offer.” says Scott Pritchard.