Countdown supportive of new food labelling laws

Countdown supports the Consumers Right To Know (Country of Origin of Food) Bill which passed its third reading in Parliament last night.  Countdown has voluntarily provided country of origin information on single ingredient, fresh fruit, vegetables, meat and seafood since 2008, as well as all of its own brand packaged goods.

Kiri Hannifin, Countdown’s General Manager Corporate Affairs and Sustainability says that Kiwis have long shown an interest in supporting locally grown food, and that increasingly people want greater transparency around where food comes from.

“We took steps several years ago to support customers to be able to  make informed decisions about their food purchases. We’re so fortunate here in New Zealand to have incredible locally grown food and it’s more and more important to our customers that they better understand where food comes from and how it’s farmed,” says Kiri Hannifin.

“We’re pleased to see country of origin labelling take another step towards being much more widely available for customers, across all retailers and brands.”




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