New Zealand’s Easter favourites revealed
Kiwis set to break records eating more than 12.5 million individual hot cross buns and the equivalent of 23,200 chilly bins full of chocolate eggs
12 April 2017: New Zealanders around the country are preparing for the Easter holidays and Countdown anticipates customers will munch their way through 12.5 million individual hot cross buns and we’re set to eat the equivalent of 23,200 chilly bins full of chocolate eggs, with marshmallow eggs Kiwis’ clear favourite.
A breakdown of some of our favourite Easter treats are:
- Marshmallow eggs are Kiwis’ favourite Easter egg, closely followed by traditional boxed hollow eggs and the iconic chocolate bunny.
- Kiwis are set to eat the equivalent of 135 Toyota Corolla cars of marshmallow eggs.
- This year, Countdown customers will consume the equivalent of 23,200 chilly bins full of chocolate eggs.
- Our favourite hot cross bun flavour is traditional, closely followed by chocolate.
- Countdown is on track to sell more Easter eggs and hot cross buns than ever before, making 2017 the biggest and most popular Easter in the company's history.
- Of the new flavours launched by Countdown this year, apple and spice is the most popular, followed by the hot cross buns minis.
- Kiwis’ favourite meal to serve at Easter is a roast leg of lamb, and we are set to eat the equivalent weight of 26 tractors in lamb.
- DIY and gardening top Kiwis’ to-do list at Easter.
- Most Kiwis are choosing to stay home and celebrate the holidays with family and friends. Only 18 per cent are heading away this year.
- Of people surveyed, 12 per cent said that they are taking part in Lent, with nearly one in 10 people saying that they would be giving up some form of food or drink in the lead up to Easter.
Countdown recently surveyed more than 700 customers from around the country, and of those surveyed, a third (35 per cent) said they would be spending the holidays with their families, preferring to stay at home rather than brave the traffic or airports to head to traditional holiday hot spots.
Nearly half of people surveyed said that they would be planning to do DIY and gardening activities over the holiday weekend, as well as entertaining friends and family. Of those entertaining at home, sales show that a leg of lamb as the number one preferred meal at Easter. And if the recent run of bad weather finally leaves our shores, Kiwis aim to make good use of their BBQs as they enjoy the last long weekend on the calendar, with sales of traditional BBQ fare including sausages, steak and chops still faring strong over Easter.
Of people surveyed, 12 per cent said that they are taking part in Lent, with nearly one in 10 people saying that they are giving up some form of food or drink at this time.
Countdown’s General Manager Merchandise, Chris Fisher says Easter is a very important holiday in the calendar year for customers.
“We know customers start thinking about their favourite Easter treats well in advance of the holiday itself. Kiwis’ love affair with hot cross buns seems to start as soon as they finish their mince pies and pavlovas from Christmas, buying more than one million hot cross buns in January alone,” he says.
This year, Countdown is on track to sell more hot cross buns than ever before with indications that Kiwis will have chomped their way through more than 12.5 million individual hot cross buns by the end of Easter. That is the equivalent of 2.8 buns for every New Zealander.
“Traditional fruit hot cross buns are still our most popular flavour, making up 50 per cent of our sales,” says Chris Fisher. “Chocolate comes in second followed by fruitless buns. This year of the new flavours we introduced, apple and spice has been the most popular to try, closely followed by our mini range,” he says.
“In chocolates, Kiwis’ favourite chocolate egg continues to be the marshmallow egg and it seems the tradition of an Easter hunt is still very popular amongst families, as bags of chocolate eggs are the second most purchased chocolate treat at Easter.”
Countdown anticipates selling 89,000 kg of the famous chocolate bunny which is the equivalent weight of approximately 65,000 real rabbits.
A portion of the profits from all hot cross buns is donated to the Countdown Kids Hospital Appeal which sees crucial medical equipment donated to children’s hospital awards across the country. This year, hot cross bun sales are expected to raise more than $100,000 for the charity.