Health Star Rating roll out supported by Countdown
Countdown is supporting the Health Promotion Agency's campaign to better inform customers about the Health Star Rating system.
The Health Star Rating campaign, which kicked off today, teaches customers about the ratings and what they mean when deciding what to put in the trolley.
The voluntary labelling system uses star ratings of ½ to 5 stars to measure the overall nutritional content and healthiness of packaged foods. Foods that are lower in saturated fat, sugar or sodium (salt), and/or higher in fibre, protein, fruits, vegetables, nuts or legumes will have more stars.
Managing Director, Dave Chambers, says Countdown’s involvement in the campaign is a great way to help customers make informed choices when they are buying the groceries.
“We’re supportive of nutrition information that’s easy to understand and meaningful for our customers, which is why we voluntarily have the Health Star Rating on more than 200 of our own brand products already.
We have committed to roll out the Health Star Rating on hundreds of our own brand products, including Homebrand, Select, and Macro with the ratings implemented on all new private label products, and when existing products go through their scheduled reviews.”
The campaign is being led by the Health Promotion Agency and customers will see advertising in the cereal aisle at Countdown from Monday, 21 March.