Countdown invites Kiwis to Go for Gold with swipe-and-win promotion: Four trips for two to the Rio Olympic Games up for grabs plus $10,000 in gold to be won every day from 8 February – 6 March

5 February 2016: Countdown, proud sponsor of the New Zealand 2016 Olympic Team, today announced it is giving away $10,000 worth of gold every day from Monday 8 February.

The Go for Gold Onecard promotion will give Countdown shoppers the chance at $10,000 in gold every time they spend $20 in-store or online when they swipe their Onecard. Onecard users will get additional bonus entries for specially marked Olympics products.

Countdown General Manager Marketing Bridget Lamont says, “We know how passionate Kiwis are about sport and we’re excited to give four lucky couples the chance to be at the Rio Olympic Games. To experience the atmosphere, the Brazilian culture and to watch our dynamic New Zealand Olympic Team compete against the world’s best athletes is a great opportunity.”

Countdown has a proud history of supporting the New Zealand Olympic Team. In 2014 Countdown sponsored the New Zealand Commonwealth Games Team that went to Glasgow, and last year, the company announced Olympic gold medal rowing champions, Hamish Bond and Eric Murray would be Countdown Ambassadors.

“While Olympic athletes, like Countdown Ambassadors Hamish Bond and Eric Murray train for years for the chance to compete and win gold, were giving kiwis a chance to win gold by simply swiping their Onecard and spending $20,” says Bridget.

New Zealand Mint CEO Simon Harding says, “There are many reasons gold makes a worthwhile investment. Some investors like the diversification of having physical gold in their portfolio, alongside other investments, while others see gold as a way to preserve wealth over a long period of time. An ounce of gold is always an ounce of gold.”

Countdown will be calling winners daily. The promotion ends Monday 6 March, 2016.

For more information on Go for Gold visit

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