News and media releases

The latest news and media releases.

Countdown is enlisting the services of Santa Claus to help raise $100,000 to support families in need this Christmas.

From today, as part of its Merry Moments fundraising drive for The Salvation Army, Countdown is asking Kiwis to take a selfie with its augmented reality Santa and post the merry moment on social media. For every Santa snap shared, Countdown will donate $5 to The Salvation Army to support thousands of families in need of food assistance.

Countdown is today celebrating last night’s NZ CIO awards, with Sally Copland, General Manager Brand and CountdownX, and currently Acting Managing Director, named New Zealand CIO of the Year. 

Countdown has announced it will revolutionise its business to help meet ambitious new sustainability goals it has set to achieve by 2025, which include sending zero food waste to landfill across its 183 supermarkets, having 20 per cent Māori and Pasifika representation at store manager level and above, and reducing its emissions by 63 per cent from a 2015 baseline.

In a first for Countdown, its brand new glassware containers collectable programme will be run entirely digitally, to save more than 80 million paper stamps from being printed and ultimately thrown away.

With a key focus on reducing waste this summer, Countdown will be giving away thousands of top-quality glassware containers which can be used for baking, freezing, re-heating, serving and storage, helping to reduce food waste at home.

Countdown is delighted to announce that the famous Guide biscuits are returning to shelves near you. 

Countdown is delighted to unveil a revamped Onecard loyalty programme that’s easier to understand and will provide 140,000 more cardholders the opportunity to earn food reward e-vouchers.

Countdown is today opening Wellington’s first purpose-built and permanent eStore in Grenada North, which will help service the significant and growing demand it is seeing for online shopping delivery in the region.


Countdown has today become the first food retailer in New Zealand to have its emission reduction goals endorsed by the independent, UN-backed body, Science Based Targets initiative (SBTi).

Countdown is testing out a contactless Scan&Go service where hi-tech scales know what you’re buying and customers can skip the regular checkout for an easy in-store shopping experience.

Countdown's Food for Good Appeal for KidsCan kicks off today with the hope of raising $500,000 to help feed thousands of kids supported through KidsCan’s school and early childhood centre food programmes.