The Salvation Army

Over 160 Countdown stores partner with The Salvation Army through the Food Rescue Programme and this number continues to grow as new stores open. Over the past year, Countdown has donated more than $2m worth of food to The Salvation Army, used to feed families in need.

Plus, with each new store we open, we donate a trolley of groceries worth $500 to the local Salvation Army in the community.

We also provide support to The Salvation Army during their annual Red Shield Appeal and Christmas Appeal. During the 2015 Christmas Appeal more than 750 trolleys of food and over $25,000 was donated to The Salvation Army.

The Foodbank Project

Countdown and The Salvation Army have launched New Zealand’s first online food donation program - The Foodbank Project, which is an online grocery store that makes it easy for anyone to donate food online.

Products that are critically needed for food parcels are donated and then delivered to local Salvation Army foodbanks through Countdown online shopping on a not-for-profit basis. The Project supports the Salvation Army in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

How it works: Jump online and select much-needed food items and make a donation that covers the purchase of these items. An order then gets placed against Countdown online shopping and the products get delivered to your local Salvation Army foodbank.

The Good Shop




Countdown is proud to be partnering with The Salvation Army in The Good Shop, an ethical mobile shopping truck to help some of our most vulnerable New Zealanders access quality food at fair prices.  We care deeply that all New Zealanders choose healthy food for themselves and their families.  By partnering with The Salvation Army, we can provide our low prices every day to those people in our communities who may not be able to reach a Countdown store.