The Salvation Army

The Salvation Army is Countdown’s largest charity partner, with all 183 stores partnering with their local Salvation Army to donate non-perishable goods that can’t be sold but are good enough to eat to be used in food parcels to help those in need.

Countdown stores donate more than $2million worth of food through our food rescue partnership with The Salvation Army each year.

Countdown also supports The Salvation Army with two major appeals each year to help raise money and food donations. These donations help provide food parcels and other wrap-around support services to those in need during Winter and Christmas, which are two of The Salvation Army’s busiest times of the year.

The 2019 Food Rescue Christmas Appeal saw more than 15,000 food parcels donated to Kiwis experiencing food insecurity. A further $90,000 worth of groceries were donated through The Foodbank Project.

The Foodbank Project

Countdown and The Salvation Army have launched New Zealand’s first online food donation program - The Foodbank Project, which is an online grocery store that makes it easy for anyone to donate food online.

Products that are critically needed for food parcels are donated and then delivered to local Salvation Army foodbanks through Countdown online shopping on a not-for-profit basis. The Project supports the Salvation Army in Auckland, Hamilton, Wellington, Christchurch and Dunedin.

How it works: Jump online and select much-needed food items and make a donation that covers the purchase of these items. An order then gets placed against Countdown online shopping and the products get delivered to your local Salvation Army foodbank.

The Good Shop

Countdown is proud to be partnering with The Salvation Army in The Good Shop, an ethical mobile shopping truck to help some of our most vulnerable New Zealanders access quality food at fair prices.  We care deeply that all New Zealanders choose healthy food for themselves and their families.  By partnering with The Salvation Army, we can provide our low prices every day to those people in our communities who may not be able to reach a Countdown store. 

Find out more about The Good Shop