Sustainable product certification

At Countdown, as part of our emphasis on responsible and ethical sourcing we work with organisations such as Fairtrade, and the SPCA, to provide accreditation on various products for our customers.


Fairtrade advocates for better working conditions and improved terms of trade for farmers and workers in developing countries. Every time you choose a product carrying the Fairtrade Mark you are making the choice to support and empower farmers, workers, their communities and protect the environment. At Countdown we have number of Fairtrade certified products available for customers to purchase, including bananas, chocolate, and coffee.

In 2016 Countdown launched New Zealand’s first Fairtrade Climate Neutral Coffee, which not only helps fight climate change, but also supports communities adapt to the challenges of changing climate. Fairtrade Climate Neutral Coffee is available at Countdown as part of our Macro brand.

You can check out more about Fairtrade Climate Neutral Coffee in the video below.


New Zealand's SPCA Blue Tick programme is an accreditation scheme focused on high animal welfare. At Countdown we have more than 51 chicken, pork, and egg products bearing the SPCA Blue Tick, including all of our own brand Macro free range chicken and free farmed pork.