Responsible & ethical sourcing
In accordance with the expectations of our customers, the community, and the requirements of the law, we endeavour to always operate responsibly within the community and we expect the same from our suppliers. Woolworths Limited, the parent company of Countdown, has in place an ethical sourcing policy supported by an audit programme. You can find more details pertaining to these policies here.
Countdown: The path to cage-free
Countdown have announced it is targeting to be 100% cage-free in retail eggs by the end of 2024 in the North Island and by the end of 2025 across the rest of New Zealand.
Paper and timber
All of Countdown’s own brand tissue, toilet paper and kitchen towel products are sourced from independently certified, sustainable sources.
All of the paper used in the production of the weekly Countdown mailer comes from certified sustainable sources, either through the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certifications (PEFC).
Countdown is officially microbead free. We were the first to phase out the use of plastic micro-beads in all of our own brand skin care and body wash products by the end of 2015, and from October 2017 we no longer stock any products containing plastic micro-beads on our shelves.
Countdown’s own brand products are produced to a high standard of animal welfare. We do not use animal testing in own brand products.
The vast majority of our banana are sourced from Ecuador and a few pre-packaged bananas from the Philippines. As part of our Woolworths Quality Assurance programme (WQA) we’re committed to sourcing quality, ethical foods from both here and offshore. Our banana suppliers have been audited and comply with our strict standards.
Woolworths own brand products do not use genetically modified (GM) ingredients. Our requirements on GM ingredients are articulated to our own brand suppliers in our Brand Guidelines and Woolworths Quality Assurance (WQA) Standard.
Woolworths Limited is a member of the Roundtable on Sustainable Palm Oil (RSPO), and all Woolworths and Countdown own brand products only use RSPO certified sustainable palm oil.
Sustainable product certification
At Countdown, as part of our emphasis on responsible and ethical sourcing we work with organisations such as Fairtrade Australia and New Zealand, and the SPCA, to provide accreditation on various products for our customers. Click here to find out more.