Energy Drinks

Energy drinks are not recommended for children and in New Zealand they already have to carry a warning saying this on the can or bottle.

That’s why from Monday 2nd September customers will need to be 16 years or older to buy energy drinks at Countdown.

The decision comes in response to growing concerns raised by health leaders about the impact increased consumption of high-sugar, highly-caffeinated energy drinks is having on New Zealand children.

The Australia New Zealand Food Standard defines an energy drink as a ‘Non-alcoholic, water-based flavoured beverage which contains caffeine and may contain carbohydrates, amino acids, vitamins and other substances (including other foods) for the purpose of enhancing mental performance’.

We’ve talked with a wide range of people about this issue and overwhelmingly, the advice and feedback we received was that when it came to children’s health, restricting the sale of energy drinks would make an important and meaningful impact in an area of high need.