Countdown Food Rescue
Wherever possible, Countdown’s policy is to donate safe, high-quality surplus food to The Salvation Army and other local foodbanks throughout New Zealand.
Since 2011, Countdown stores have partnered with foodbanks and food rescue organisations to donate food that would otherwise go to landfill. This is part of our goal towards zero food waste in our supermarkets, and it also directly helps those New Zealanders who might otherwise go hungry.
Each year this equates to around $3.5 million of food to foodbanks, plus an additional $1.2 million of food to farmers as food scraps for their animals.
Customers can donate too through specially marked food donation bins in-store which are collected by The Salvation Army and other local foodbanks.
It’s a simple way for everyone to help make sure Kiwis don’t go hungry.
The Foodbank Project
In 2015 Countdown, The Salvation Army and Nelson-based web developers Lucid, launched New Zealand’s first online food donation initiative, The Foodbank Project which enables donors to choose items that are most-needed by The Salvation Army’s foodbanks. Countdown delivers donated items to the nearest participating Salvation Army foodbank through our online shopping network, for free. We also donate profits made on the items donated to The Salvation Army. So far New Zealanders have donated more than $200,000 worth of goods to people in need through The Foodbank Project.
Christmas Food Appeal
Demand for food parcels peaks during the Christmas period and stocks can run low. To help address this, last year every Countdown store donated $500 worth of groceries to their local Salvation Army centre, resulting in more than $90,000 of groceries for Christmas food parcels. Together with customer donations, 674 trolleys worth of food were donated to The Salvation Army at Christmas, helping meet the needs of 17,000 families and individuals who call on The Salvation Army for food assistance at this time of year.
Countdown Food Rescue Partners Contestable Fund
In 2016 we have set up a Contestable Fund, which aims to help support capex or projects which have a direct impact on growing and building the capacity of Countdown’s food rescue partners.
One of the biggest challenges for these groups is that they don’t have the ability to expand their services to take more of our food or collect from our stores more often because they need another truck or more fridge space etc.
- The total amount available in the Fund is up to $100,000 for the 2017 calendar year. Applications have now closed. Funds for successful applicants will be announced in March 2017.
- To be eligible for the fund, applicants must be from a registered charity and have a signed agreement in place with Countdown before 1 December 2016 to rescue surplus food from one or more of our supermarkets.