Photograph Policy

Photographs or recordings of Customers

The privacy rights of customers are very important to Countdown. This page explains Countdown’s policy relating to photographs or recordings taken of customers by Countdown team members for promotional or communication purposes.

Countdown store team members should always obtain the customer’s consent (verbal or written) prior to taking any photograph of a customer where the face or identity of the customer is clear. If customers are in the background of whatever is being photographed, consent of those customers will not be required if their face or identity cannot easily be ascertained from the image.
There may be a number of instances where a Countdown team member wants to take a photograph or recording of a customer, for example:

1. For Internal use by Countdown only

Countdown has internal communication channels (e.g Workplace by Facebook and Google+). Only Countdown team members have access to these Internal Channels and members of the public can not access them.

Countdown team members can post photographs, recordings and messages on these Internal Channels, so that other Countdown team members from around New Zealand can see what is happening in their store, whether that be an instore display, promotion or some other event. Other Countdown stores may find this informative and interesting. Team members in other stores may gain inspiration from the post and try to replicate or enhance that promotion or activity within their own store.
Sometimes Countdown team members will want to take a photograph or recording of a customer interacting with an activity, display or promotion within the store, so that they can post this to the relevant Internal Channel.

Team members should always ask for consent of the customer prior to taking the photograph or recording and explain where it will be used. If consent is not given by the customer, then the team member is not able to take the photograph or recording. If consent is given, then the Countdown team member may post the photograph or recording to the relevant Internal Channel, in accordance with the consent provided by the customer. The Countdown team member should delete the photograph/recording of the customer from their personal advice as soon as they have posted it to the relevant Internal Channel.

If the customer, for any reason, wants their photograph/recording removed from Countdown’s Internal Channels, then they can contact Countdown’s Customer Care team on 0800 404040 and Countdown will ensure the photograph/recording is permanently deleted.

2. For external use e.g. social media post to Facebook

Sometimes team members will want to take a photograph or recording of a customer interacting with an activity, display or promotion within the store, so that they can post this to Countdown’s page on various social media websites (e.g. Countdown’s page on Facebook).

Team members should always ask for consent of the customer prior to taking the photograph/recording and explain where it will be used. If consent is not given, then team members are not able to take the photograph or recording. If consent is given, then the Countdown team member may post the photograph or recording to the relevant social media site, in accordance with the consent provided by the customer. The Countdown team member should delete the photographs/recording of the customer from their personal device as soon as they have posted it.
Where photographs/recordings of customers are taken for external purposes, specific terms and conditions will apply and these will be shared with the customer prior to any photograph/recording being taken or used.

Countdown’s Privacy Policy

In addition to what is set out in this policy above, all personal information will be collected and stored by Countdown in accordance with the Privacy Act 1993 and Countdown’s Privacy Policy which can be found here.