Cookie Statement

About this statement

This statement gives you information about our use of cookies. This is relevant when you use your computer or mobile device to visit online content (such as websites and mobile apps) which display or promote us or our goods or services. The content may be our own, or may be the content of others in which we have an interest, such as our banner advertisements. 

Cookies may be arranged (“set”) by us or by others, on the Countdown website, under an arrangement with us, such as companies whose business it is to analyse information. We may also access information from these cookies set by others (“3rd party cookies”).

Why should you know about cookies? 

You should know about cookies because they involve the collection of information about you (which may or may not be personal information) in a way which may not be obvious to you. 

The information that we collect through cookies may not identify, or relate, to a particular individual. Generally, the information collected through cookies relates to a device used to access online content, such as an IP address or location data about the device. Cookies may also collect information about the behaviours of the user of the device, such as the websites visited by the user and their activity on the website.

In some circumstances, the information collected through cookies may be combined with information that identifies the end user of the relevant device. This may occur, for example, if you sign into your account, or if you interact with certain content (such as a link) that we have sent you via an email. Any personal information we collect in this way is handled in accordance with the Countdown Privacy Policy.

What is a cookie?

Cookies are small pieces of information captured when your device is used to access online content. Cookies are stored in your device by the person who arranges for the cookie to be set. This person may be the provider of the content being accessed or it might be a 3rd party. 3rd party cookies are used to provide information about your device’s access to more than one discrete site or data set. 

Why do we allow cookies to be used?

We allow cookies to be used for three reasons. 

First, we allow session cookies to be used when you visit our online content. This enables your device to move from page to page without having to sign in repeatedly. These generally improve your browsing experience. 

Secondly, we allow persistent and (permanent) cookies to be used to better inform how the content your device visits may be presented to you on the device you are using. Persistent cookies can store your preferences for a particular site, so they will be remembered when the site is visited again for a limited period of time. Permanent cookies can store your preferences and information until they are deleted from your device. 

Thirdly, we use other tracking technologies (such as pixels, beacons and tags) to record your behaviour and activities when you visit our website(s) for the purpose of analytics and targeted online advertising. Collecting this information enables us to:

  • assess marketing activities such as what promotions to send to you, when and how; or
  • send you tailored advertising about products and services that may interest you. You may receive tailored advertising on the websites you visit in the form of banner advertising, or on the social media platforms you use; or
  • measure the effectiveness of promotions; or
  • identify and remedy pain points for you and others when using our website(s).

What are your choices about cookies?

You can control the extent to which your device allows cookies to be set on it. You can do this by changing the settings on the software your device uses to access the internet (your browser software). For example, depending on which browser your device uses, you may be able to disable 3rd party cookies. If you configure your settings to disable session and certain persistent cookies, you may find that the websites you visit have only limited functionality.

You can also control the extent to which you receive tailored advertising facilitated by cookies by changing your settings on the websites on which you receive tailored advertising. For example, you can disable tailored advertising on social media sites like Facebook by changing the settings on your account.

Please note that it may be necessary for you to opt out separately from each device you use to access online content.

Opting out of cookies may not necessarily remove all advertising from pages you visit. Rather, it may mean that the ads you see will not reflect your interests.

There is a lot of information available about how cookies work and how to change your browser’s cookie preferences. This includes information at the following link: Netsafe - How to improve your online privacy and security.

 Last update of this Cookie Statement: 3 November 2021.