Our company

Countdown is New Zealand’s leading supermarket brand, serving more than 2.5 million customers every week.

We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience.

With 180 supermarkets across New Zealand supported by 18,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.

Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, two meat processing plants, one seafood processing plant and a central support office.

Moving products from these hubs to our stores means our drivers have to travel more than 17 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.

While we’re known as Countdown, we form part of Woolworths New Zealand, a subsidiary of the publicly-listed Australian company, Woolworths Limited. In addition to Countdown, Woolworths New Zealand is also the franchise co-ordinator for the Fresh Choice and SuperValue banner groups.

Our leadership team

Natalie Davis - Managing Director

Natalie Davis - Managing Director

Natalie is the Managing Director for Woolworths New Zealand. She was appointed in July 2018.

Natalie comes from Woolworths Australia where she was the Chief Customer Transformation Officer. In this role, Natalie led the development of Customer 1st strategies, transformation and culture across Woolworths Group businesses. She initially joined Woolworths in July 2015 as Director of Customer Transformation, Food Group.

Prior to Woolworths, Natalie was a Partner at McKinsey & Co, where she worked in the UK and Australia for 15 years advising on strategy and commercial transformation. Natalie is a member of Chief Executive Women.

Brett Ashley - GM Operations

Brett Ashley - General Manager Operations

Brett is the General Manager Operations for Countdown Supermarkets and leads our store and retail support teams.

Since commencing his Butchery Apprenticeship with Foodtown in 1975, Brett has
accumulated more than 30 years' experience with Woolworths, in addition to five years spent operating a private business.

He has held a variety of roles with the company in Operations, Marketing and Merchandise.



Scott Davidson - GM Merchandise

Scott Davidson - General Manager Merchandise

Scott Davidson is the General Manager Merchandise for Countdown Supermarkets.

Scott comes from the Woolworths Limited Group as the Head of Produce. In this role he was responsible for buying, operations and quality.

He has extensive knowledge within the retail industry, working with many supermarket categories for Woolworths. He also has an emphasis on strategic planning, brand development and global sourcing.

Kiri Hannifin - GM Corporate Affairs

Kiri Hannifin - General Manager Corporate Affairs

Kiri Hannifin is the General Manager Corporate Affairs for Countdown Supermarkets. 

In her role she leads media, public relations, government relations, stakeholder engagement, community investment, corporate social responsibility, sustainability and internal communications. 
She has extensive communication and corporate affairs experience from within the public, private and not for profit sectors in New Zealand and abroad.

Lauren Voyce - GM Culture and People

Lauren Voyce - General Manager Culture and People

Lauren is the General Manager Culture and People for Woolworths New Zealand and leads the culture and people, safety, risk and quality functions.

In a company powered by its people, she is passionate about Countdown being Kiwis' favourite place to work.
Lauren has over 15 years of experience within Human Resources across multiple industries including hospitality, retail, construction, manufacturing and distribution. Before joining Woolworths New Zealand, Lauren held senior HR leadership roles with Fletcher Building and McDonald's.

Jo Rose - GM Marketing

Jo Rose - General Manager Marketing

Jo is the General Manager Marketing for Countdown Supermarkets.


We are proud of our people and are committed to helping every team member realise their potential. Join the Countdown team and grow your career beyond where you ever thought possible.