Our company

Countdown is New Zealand’s leading supermarket brand, serving more than 3 million customers every week.

We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience.

With 180 supermarkets across New Zealand supported by 18,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.

Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, three chilled and frozen distribution centres, two meat and seafood processing plants and a central support office.

Moving products from these hubs to our stores means our drivers have to travel more than 12 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.

While we’re known as Countdown, we form part of Woolworths New Zealand, a subsidiary of the publicly-listed Australian company, Woolworths Group Limited. In addition to Countdown, Woolworths New Zealand is also the franchise coordinator for the Fresh Choice and SuperValue banner groups. That's why you might see packaging or advertising that states that a product is exclusive to Countdown, or only sold at Countdown, or exclusive to Woolworths, also sold at these stores.

Our leadership team

Spencer Sonn - Managing Director

Spencer is the Managing Director of Woolworths New Zealand.

Joining the business in early 2021, Spencer came from Woolworths Holdings South Africa where he spent the previous five years as the Managing Director Food, responsible for the food and innovation portfolios across more than 400 supermarkets and 33,000 team members.

Spencer has a 25-year grocery career behind him, starting out on a store management graduate programme, and progressing through a variety of roles to gain valuable experience in fresh and long life food, operations and buying.

Steve Mills - General Manager Merchandise

Steve is the General Manager, Merchandise for Countdown Supermarkets. He looks after our buying teams and supplier partnerships.

Steve began his Countdown career as a Butchery Manager in the Porirua store and has spent time in operations as an Area Manager before joining the buying team in 1991.


Kiri Hannifin - General Manager Corporate Affairs, Quality, Safety and Sustainability

Kiri Hannifin is the General Manager Corporate Affairs, Quality, Safety and Sustainability for Countdown Supermarkets. 

In her role she leads health and safety, quality, food safety, sustainability, media, public relations, government relations, stakeholder engagement, community investment and corporate social responsibility.
She has extensive communication and corporate affairs experience from within the public, private and not for profit sectors in New Zealand and abroad.


James Radcliffe - General Counsel

James is General Counsel for Woolworths New Zealand. James has more than 25 years’ legal experience. He joined Woolworths New Zealand in 2015 and is responsible for leading the Legal Services Team.


Josh Gluckman - General Manager Strategy and Transformation

Josh Gluckman is the General Manager of Strategy & Transformation for Woolworths New Zealand. 

Josh is responsible for overall customer-led strategy design and delivery as well as leadership and transformation of data, analytics and insights capability.

Josh joined Woolworths New Zealand in 2013 and has worked extensively across commercial, customer and operational strategy. Prior to Woolworths, he worked for a number of  years as a management consultant focused on strategic transformation, most recently with L.E.K. in Melbourne. 


Sally Copland

Sally Copland - General Manager Brand and CountdownX

Sally is the General Manager Digital for Woolworths New Zealand.

In her role she leads Countdown's marketing and digital and technology functions, CountdownX which includes online shopping, the Onecard loyalty programme, digital marketing, customer personalisation and customer care. She also looks after a speciality online liquor business VineOnline.

Sally's career has been retail focused, coming to WWNZ from BP in 2006.


Jason Stockill - General Manager Format Development and Property

Jason is the General Manager Format Development & Property  and leads our Renewal, Design, Property,  Construction and Facilities Management support teams. 

Starting his Retail Leadership career working within Sainsbury's Supermarkets in the UK for 15 years, Jason  moved to NZ and joined WWNZ .

 Over the past 14 years  Jason has held a number of roles within the Operations Division and more recently taking up supporting roles before moving into Format Development & Property Division. 


Pauline D'Unienville - General Manager Culture and People

Pauline is the General Manager for Culture and People for Woolworths NZ and leads our Culture and People team along with Internal Comms and Facilities.

She joined our business 4 years ago as Head of Business Partnering supporting our Support Office teams along with Manufacturing. She then moved into the role of GM in an acting capacity before being appointed into the role 4 months ago. Prior to this, she has held senior positions across the FMCG industry both here in New Zealand and also in South Africa.

Pauline and her team are driving the ongoing work in strengthening our People foundations and helping us to improve our ways of working and team experience.


Gillian O'Neill - General Manager Finance

Gillian was appointed General Manager Finance for Woolworths New Zealand in April 2019.

She first joined the Woolworths Group in 2008, as Commercial Manager in the then Liquor Division, and has held a wide variety of roles across the Group including Centralised Reporting, Group Capex Manager, Head of Finance for FoodCo, and was most recently General Manager, Commercial Finance in Australian Supermarkets.


We are proud of our people and are committed to helping every team member realise their potential.

Join the Countdown team and grow your career beyond where you ever thought possible.