Countdown is New Zealand’s leading supermarket brand, serving more than 3 million customers every week.
We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience.
With 180 supermarkets across New Zealand supported by 18,000+ team members, we give our customers a choice of more than 20,000 different products in each of our stores.
Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, three chilled and frozen distribution centres, two meat and seafood processing plants and a central support office.
Moving products from these hubs to our stores means our drivers have to travel more than 12 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.
While we’re known as Countdown, we form part of Woolworths New Zealand, a subsidiary of the publicly-listed Australian company, Woolworths Limited. In addition to Countdown, Woolworths New Zealand is also the franchise coordinator for the Fresh Choice and SuperValue banner groups.
Our leadership team
Natalie Davis - Managing Director
Natalie is the Managing Director for Woolworths New Zealand. She was appointed in July 2018.
Natalie comes from Woolworths Australia where she was the Chief Customer Transformation Officer. In this role, Natalie led the development of Customer 1st strategies, transformation and culture across Woolworths Group businesses. She initially joined Woolworths in July 2015 as Director of Customer Transformation, Food Group.
Prior to Woolworths, Natalie was a Partner at McKinsey & Co, where she worked in the UK and Australia for 15 years advising on strategy and commercial transformation. Natalie is a member of Chief Executive Women.
Brett Ashley - General Manager Operations and Logistics
Brett is the General Manager Operations for Countdown Supermarkets and leads our store and retail support teams.
Since commencing his Butchery Apprenticeship with Foodtown in 1975, Brett has
accumulated more than 30 years' experience with Woolworths, in addition to five years spent operating a private business.
He has held a variety of roles with the company in Operations, Marketing and Merchandise.
Scott Davidson - General Manager Merchandise
Scott Davidson is the General Manager Merchandise for Countdown Supermarkets.
Scott comes from the Woolworths Limited Group as the Head of Produce. In this role he was responsible for buying, operations and quality.
He has extensive knowledge within the retail industry, working with many supermarket categories for Woolworths. He also has an emphasis on strategic planning, brand development and global sourcing.
Kiri Hannifin - General Manager Corporate Affairs, Quality, Safety and Sustainability
Kiri Hannifin is the General Manager Corporate Affairs, Quality, Safety and Sustainability for Countdown Supermarkets.
James Radcliffe - General Counsel
Josh Gluckman - General Manager Strategy and Transformation
Josh Gluckman is the General Manager of Strategy & Transformation for Woolworths New Zealand.
Josh is responsible for overall customer-led strategy design and delivery as well as leadership and transformation of data, analytics and insights capability.
Josh joined Woolworths New Zealand in 2013 and has worked extensively across commercial, customer and operational strategy. Prior to Woolworths, he worked for a number of years as a management consultant focused on strategic transformation, most recently with L.E.K. in Melbourne.
Jo Rose - General Manager Marketing
Jo comes from Woolworths Australia where she led the Content Marketing, Social Media and Marketing Transformation team. Jo is passionate about shaping meaningful retail brands in changing customer landscapes
Originally from the UK, Jo’s career started at Tesco where she held numerous roles within the digital business & across brand and trade marketing, with experience across the fashion, general merchandise, entertainment and food sectors.
Sally Copland - General Manager Digital
In her role she leads leads Countdown's digital and technology functions, Countdown X which includes online shopping, the Onecard loyalty programme, digital marketing, customer personalisation and customer care. She also looks after a speciality online liquor business VineOnline.
Sally's career has been retail focused, coming to WWNZ from BP in 2006.