Countdown scam warnings

Worried about Countdown scams? We can help with that.

Unfortunately there are a number of scams at any given time where the Countdown brand is used to target customers, asking for personal details. We would strongly encourage our customers not to give out their personal details to anyone proclaiming to be from Countdown. 

To help identify scam patterns and trends in NZ, you can make a note of suspicious calls, emails or texts you receive and report this information to Netsafe New Zealand, at Netsafe tracks scam trends and uses this information for public education, scam alerts and to give to other agencies working to protect people against scams in New Zealand. Netsafe cannot open investigations into scams, but can offer support and advice for people who have lost money or information in a scam. Netsafe has information about scams on their website

Scam emails can also be reported to The Department of Internal Affairs’ Electronic Messaging Compliance Team at Find out more on The Department of Internal Affairs websiteTo report a scam to Countdown, please email us on


  • Ask for personal details such as PIN numbers over the phone or online. 
  • Ask for you to call a 0900 phone number to claim a prize.


  • Stays in touch with the Police when we become aware of scams.

Latest scam warnings

  • Thurs, 11 March 2021 - Scam text advising customers they have won an iPhone 12 and they need to pay shipping fees.
  • Thurs, 24 December 2020 - Scammers contact via WeChat asking customers to place an order through them in order to receive 35% off their order. This is not a legitimate offer. Please do not contact them or provide personal information, including credit/debit card details.
  • Tues, 6 October 2020 - Scam text advising customers to claim their gift from Countdown. Do not click the link.
  • Sat, 18 July 2020 - Scam email advising customers to claim their gift from Countdown. Do not click the link.
  • Thurs, 2 July 2020 - Scam email advising groceries weren't delivered as no one was home with a link to schedule a delivery. Do not click the link.
  • Tues, 26 May 2020 - Scam email telling customers to "click to win" 1 of 100 $50 gift cards. Do not click the link.
  • Fri, 22 May 2020 - Scam email asking customers to play a 'Choose the right envelope' game. Do not click the link.
  • Thurs, 12 Dec 2019 - Scam email advising customers they have won a smartphone with link to collect. Do not click the link. 
  • Fri, 25 Oct 2019 - Scam Text Message advising they have won a Countdown draw for a smartphone. It could come from various numbers including: 0210025238, 0210025237, 0210025240, 7504. Do not click on the link.
  • Thurs, 27 Jul 2019 - Scam Email advertising a 14 day trial for $1 with $50 Countdown voucher as a 'welcome gift'. Do not click the link


If an email you received doesn't look like an email you'd usually receive from Countdown, doesn't come from a Countdown email address, has a .zip file attachment or there is any mention of an international address then this is likely a scam. Customers should be cautious about any email that offers free shopping at Countdown.

Businesses like Countdown and other major retailers or airlines are frequently targeted because we have large customer bases and do often run competitions so communications from us can seem quite plausible.

Legitimate Countdown email addresses are:

Please note that if you have marked any of our legitimate emails as spam, you may be unsubscribed from all Countdown emails. To reverse this, please sign up for emails again and mark us as a safe sender in your inbox.


All our Facebook competitions are featured on our Facebook page and all our Onecard Competitions are featured on our website so you can always check if an offer or promotion is legitimate. If you have any doubts, please contact us immediately on 0800 40 40 40.

Text messages

From time to time, we do send out promotional text message communications to those customers who are opted in to receive them. These messages will come from the numbers 800, 4980, 4981 or 4982. To see if you are opted in to get text messages from us, make sure you're signed in to your Onecard account, and then check your Text Settings under "Your Profile". Here, you can also opt out of text message communications from us.

For our online shopping customers, you will receive text message updates about your order from the number 4141 for Delivery and 5872 for Pick Up.


Countdown does run legitimate customer surveys. These are either run on our behalf by Inmoment and promoted via a website link printed on the till receipt shoppers get in store, or customers would have had to agree to join our survey panel at some point previously and the prizes for these surveys are Countdown gift vouchers.

From mid-November 2017, we have launched our Countdown Listens survey via email. This email is sent to customers who have signed up to receive Research emails from Countdown. To see if you are signed up for Research emails, make sure you're signed in and then check your Preference Hub page by clicking on "My Details".

Responsible disclosure

Security is core to our values, and we appreciate the input of security researchers acting in good faith to help us maintain a high standard for the security and privacy of our customers, team, business partners, and the communities we serve.

Countdown expects security researchers to act with integrity and does not condone the engagement of the following activities:

  • Security research that involves potential or actual damage to Countdown users, systems, applications, customers or partners.
  • Testing and research activities that violate laws and regulations, or in a way that would adversely affect our systems and data.

Countdown expects security researchers to keep any findings confidential and to provide us a reasonable amount of time to resolve the issue before you disclose it publicly.

To report a potential security vulnerability to Countdown, email

For more information about how we handle your personal information in regards to Security Vulnerability Disclosures please see our collection notice here.