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Our company

Countdown is New Zealand’s leading supermarket brand, serving more than 2.5 million customers every week.

We’re committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience.

With over 170 supermarkets across New Zealand supported by over 18,000 team members. This team delivers our customers a choice of more than 20,000 different products in each of our stores.

Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, two meat processing plants, one seafood processing plant and a central support office.

Moving products from these hubs to our stores means our drivers have to travel more than 17 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.

While we’re known as Countdown, we form part of Progressive Enterprises, a subsidiary of the publicly-listed Australian company, Woolworths Limited. In addition to Countdown, Progressive Enterprises is also the franchise co-ordinator for the Fresh Choice and SuperValue banner groups.

Find out more about Countdown here

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