Countdown's come a long way.
2009 - 31 December 2009
In September, we announced plans to move to a single brand - new generation Countdown. Over the next five years, all Woolworths and Foodtown stores will be converted to Countdowns. And all new stores will be Countdowns.back to top
2008 - 31 December 2009
In July, Progressive converted the landmark Foodtown Greenlane to the first 'New Generation' Countdown. It offered all the benefits of a Countdown, plus even greater range, quality and service, and a much larger Fresh section!
Progressive also extended the successful Onecard programme into our Countdown stores, complementing the ongoing success of Onecard in Woolworths and Foodtown.back to top
2006 - 31 December 2006
In October, Progressive launched the Grocery Fuel Discount programme throughout its three brands Countdown, Woolworths and Foodtown. The initiative was unprecedented in New Zealand, with 153 participating supermarkets and more than 250 service stations.back to top
2005 - 31 December 2005
Woolworths Ltd, Australasia's leading retailer, purchased Progressive Enterprises from Foodland Associated (FAL) of Perth.back to top
2004 - 31 December 2004
The Price Chopper brand, which launched in 1987, ceased to operate within New Zealand. The stores were converted to Woolworths or Countdown supermarkets, delivered an even better customer experience.back to top
2003 - 31 December 2003
In May the Foodtown Woolworths Onecard was launched. This innovative programme centred on a card called the Onecard, similar to the successful Foodtown card introduced in 1994, but with additional benefits.
The Big Fresh brand which was launched in 1988 in Mt Wellington was converted to Countdowns and Woolworths stores.back to top
2002 - 31 December 2002
On 17 June, Progressive Enterprises Ltd bought Woolworths (NZ) from Hong Kong based owners Dairy Farm Group. The sale saw Progressive's supermarket brands Foodtown, Countdown, SuperValue and Fresh Choice joined by Woolworths, Big Fresh and Price Chopper. As a result Progressive Enterprises increased its share of the NZ grocery market.back to top
1995 - 31 December 1995
Woolworths was one of the first players in New Zealand's online shopping market. Set up initially as a pilot site with just a small group of users, Woolworths.co.nz and later, Foodtown.co.nz have gone from strength to strength. Even now Woolworths.co.nz and Foodtown.co.nz are still the only online grocery site in New Zealand, helping people across the country purchase their groceries at the click of a button.back to top
1993 - 31 December 1993
The Countdown/Rattrays, and Foodtown businesses were all brought together under the Progressive Enterprises umbrella. Both Countdown/ Rattrays and the Foodtown groups continued to run as separate business units with Countdown/ Rattrays continuing to function from a South Island base.back to top
1992 - 31 December 1992
In 1992 Foodland Associated (FAL) from Perth, Western Australia, purchased the Countdown/Rattrays business. This acquisition was followed by gaining a majority shareholding in Progressive Enterprises, including General Distributors, trading as Foodtown.back to top
1990 - 31 December 1990
Woolworths sold to DFI, a Hong Kong based supermarket retailer with interests in the Asia Pacific region including Franklins in Australia.
Legislation was passed allowing wine sales in supermarkets. The Shop Trading Hours Repeal Act opened the way for Sunday trading, with the exception of alcohol.back to top
1985 - 31 December 1985
Barcode scanning was introduced to make shopping quicker and easier.back to top
1981 - 31 December 1981
In May, the first Countdown supermarket opened in Northlands, Christchurch. This business was established by Rattrays Wholesale and gained momentum through the 1980s. The Rattrays Wholesale Group included the Rattrays Cash and Carry warehouses, tobacco vans, now known as the Red Arrow Distributors fleet, and the SuperValue group of franchised supermarkets, now operating as SuperValue/Fresh Choice.back to top