Shopping just got smarter

login to start or view your shopping list.

about us

Countdown Auckland Metro opens in CBD

A new supermarket opens today and customers can forget about the need to park their car.

Countdown Auckland Metro on Victoria St has done away with car parks and traditional large trolleys in favour of providing greater convenience and choice for Aucklanders in the heart of their city. The supermarket design is a first for Auckland, and will have some unique features suited to city dwellers, workers and visitors.

The 2,200sqm store is located at 17-25 Victoria St West, Auckland City, and will be officially opened at 8:00am today by Nikki Kaye, Member of Parliament for Auckland Central.

With approximately 15,000 product lines in store, Countdown Auckland Metro will feature an expanded range of ready-meals and snacks catering to CBD workers, including freshly made sushi, hot foods, and sandwiches made in store.

This is complemented by a large range of grocery lines at competitive prices, including the popular Select, Signature Range and Home Brand ranges, as well as Countdown’s new Macro Wholefoods Market brand.

The store will also feature a Lotto outlet and a cafe offering barista coffee for customers to enjoy while they shop or take away. Shoppers can use the mini-trolleys or wheelie baskets to navigate the new concept store, where they will find all the departments offered in Countdown’s larger counterparts.

Countdown Auckland Metro includes fresh produce, service deli, butchery and seafood departments, an extensive wine and beer range, and a bakery department offering fresh baked goods daily.

Store Manager Andrew Cox said that despite the central city location, the supermarket offers a wide range of fresh food options. “Whether you live or work in the city, whether you pop in daily or weekly, you’ll be able to buy just what you need,” Mr Cox said. “Countdown Auckland Metro offers convenience and fresh food at great value.”

The store will employ 65 team members and feature 14 checkouts, including eight self-service checkouts.

The new Countdown store has been carefully designed and constructed to reduce its impact on the environment, featuring a range of initiatives including an energy-efficient CO2 refrigeration plant system. Night blinds on refrigerated cabinets, sliding covers on freezers, heat reclaim off the refrigeration coils and energy-efficient lighting will also help minimize the store’s carbon footprint.

Managing Director of Countdown, Dave Chambers said customers will be impressed with the supermarket. “It’s a first for Auckland CBD,” he said. “It has all the innovation hallmarks of the new generation Countdown supermarkets with the convenience of an inner-city location.  We’re looking forward to offering our customers a unique and handy supermarket offering in the heart of the city.”

Countdown Auckland Metro is celebrating the new store opening with over 4,000 specials across all of the store’s departments. The store will be open Monday through to Sunday from 7:00am to 10.00pm.