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Trelise Cooper Launches This Year's 'Must Have' Reusable Shopping BagsTrelise Cooper Eco Bag 09 -2

18 June 2009: Iconic fashion designer Trelise Cooper today launched two new limited-edition designer "eco" bags, following on from the sell-out success of last year.

The new-look jute bags are available in Countdown, Woolworths and Foodtown stores nationwide from today priced at $4.99. The designer bags are part of Progressive's ongoing initiative to promote reusable "eco" bag usage and reduce the number of plastic bags used.

Peter Smith, Managing Director of Progressive Enterprises, says: "Sixty percent of our shoppers say they use reusable 'eco' bags when shopping, but remembering to bring them along is the thing.  Trelise's eye-catching bags are certain to help shoppers remember to bring them when they go grocery shopping."

The Trelise Cooper-designed jute bags are a stylish yet practical alternative to the traditional green "eco" bags  and will allow shoppers to be "fashionable and green" at the same time. (The reusable green bags are also available in Countdown, Woolworths and Foodtown stores at $1.39).

Progressive launched its first re-usable eco bags in December 2003, and their popularity continues to grow.  In the last year alone, more than half a million green eco bags were purchased - plus another 50,000 of the limited edition pink Trelise Cooper-design bags.

Trelise Cooper adds: "I designed two very different designs this year that are fun and fashionable, to help people remember to take their eco bags with them every time they go shopping.  I loved working with jute, and since it's a natural fibre that will last a good while, it was the perfect choice. It's important that we all do our bit - collectively we can make a difference - so I really encourage everyone to make use of these new Trelise Cooper-designed bags. I will be!"

Trelise Cooper Eco Bag 09 Trelise Cooper Eco Bag 09 -2

For more information or to request an interview, please contact:

Tiana Miocevich
Ph 027 2498805
Email: progressive@acumenrepublic.co.nz

1.  Left to right:  Laura Scaife, Trelise Cooper, Progressive Enterprises GM Marketing & Communications Elizabeth Higgs, and Hosanna Horsefall at Monday's launch of the new Trelise Cooper designed eco shopping bags at Foodtown Newmarket.
2.  Trelise Cooper at home with her Eco Bag